![]() ![]() ![]() ![]() If it is fixing at all, it is doing so to balance out what others are doing. Republic TV has gone ahead of others, using the techniques that others have used in the past. “ Rigging has been happening all the time in the market. Those allegations resulted in TAM being replaced by the Broadcast Audience Research Council (BARC), a body comprising advertisers, advertising agencies and broadcasters, but the allegations of fixing against Republic TV-which Chakravarty says “ doesn’t pass the smell test”-show that the system is far from fool proof. As a 36-year-old journalist in 2008, Chakravarty, who now hosts a weekly show on the online portal News Click, had flagged the errors in Television Audience Measurement (TAM) data, which resulted in NDTV going to court in New York.
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